Dinero logoDinero
Cold email templates

Cold email templates written from research, not merge tags

Six templates you can copy today — an opener, three follow-ups and a break-up — each built on a source the prospect can verify in one click. The reason they convert is the research behind the bracket, not the bracket itself.

6 templates
opener to break-up
3 / 7 / 21 day
follow-up cadence
Source-backed
every opener
1 credit
per usable lead
Principles

Why these templates open and the generic ones don't

Open with something checkable

Every opener here names a source the prospect can verify in one click — a published article, a funding round, a hire. 'I noticed you're in X industry' is not a source; it's a guess wearing a tie.

One idea per email

A cold email that lists three value props gets read as a brochure. Pick the single angle the brief supports and make the whole message about that.

Follow up with a new angle, not a nudge

Each follow-up pulls a different thread from the same brief — a resource, a peer case, a clean exit — so the sequence reads like a conversation, not a reminder loop.

Foot the message, every time

A real sender name and physical or business address in the footer is not optional in most jurisdictions. It is also what keeps you out of the spam folder.

Templates

Copy, paste, replace the brackets

Every bracket here is a slot Dinero fills from a research brief attached to the lead — the source URL, the specific detail, the measurable outcome — not a merge tag pulled from a list you bought.

The source-backed opener

First touch, cold list

Subject
Saw your {{company}} write-up on {{source}}
Hi {{first_name}}, I read your piece on {{source}} about {{topic}} and the part on {{specific_detail}} stood out — it's the same wall we've been hitting with {{related_problem}}. We help {{industry}} teams cut that drag by {{measurable_outcome}} without changing their stack. Worth a 15-minute call this week? {{sender_name}} {{company}} — {{sender_address}}
Where it comes from

A single cited article the prospect actually wrote or was featured in. Dinero attaches the URL to every brief.

The trigger event opener

First touch, inbound signals

Subject
Congrats on {{trigger_event}}
Hi {{first_name}}, Saw the {{trigger_event}} announcement — congrats. The growth stage is usually where {{specific_problem}} starts costing more than it should. Teams at your size use us to {{measurable_outcome}} in the first 30 days. Open to a quick call? {{sender_name}} {{company}} — {{sender_address}}
Where it comes from

A funding round, hire, product launch or move pulled from the prospect's public timeline, linked in the brief.

The 3-day follow-up

Follow-up #1, day 3

Subject
Re: Saw your {{company}} write-up on {{source}}
Hi {{first_name}}, Bumping this in case it slipped past — I'd pointed at {{specific_detail}} because it maps to a fix we've shipped for {{industry}} teams. Want me to send the 2-minute breakdown before any call? {{sender_name}}
Where it comes from

The same brief as the opener, restated from a new angle so the thread is coherent instead of repetitive.

The 7-day value follow-up

Follow-up #2, day 7

Subject
Re: Saw your {{company}} write-up on {{source}}
Hi {{first_name}}, No pressure on the call — here's the one-pager on how {{company}} handled the same {{topic}} problem: {{resource_link}}. If it's useful, I can walk you through it in 15 minutes. If not, the link is yours to keep. {{sender_name}}
Where it comes from

A resource the prospect keeps whether they reply or not, lowering the cost of ignoring you.

The 21-day break-up

Follow-up #3, day 21

Subject
Closing the loop on {{company}}
Hi {{first_name}}, I'll stop here — if {{topic}} is still on your plate later this quarter, reply and I'll pick it back up same day. Either way, the {{resource_link}} stays useful. {{sender_name}}
Where it comes from

A clean exit that leaves the door open and the relationship intact, instead of a fourth identical nudge.

The referral reactivation

Re-engage a dead thread

Subject
{{mutual_name}} suggested I reach back out
Hi {{first_name}}, {{mutual_name}} mentioned you're picking {{topic}} back up — I'll keep this short. We've since shipped {{new_capability}}, which is the piece {{company}} was missing last time. Open to a 15-minute call? {{sender_name}} {{company}} — {{sender_address}}
Where it comes from

A named mutual connection and the specific capability gap that killed the last thread, both from the brief.

From template to sent

The template is the easy half

Dinero handles the half that decides whether the template ever lands: finding the business, verifying the address, writing the brief the brackets come from, and pacing each mailbox so the domain survives.

1. Hunt the lead

Describe the customer and the discovery runs across map and web sources, saving businesses that match the niche, city and size.

2. Verify and brief

The address is checked before the lead is saved, and a source-backed brief is written the opener is drafted from.

3. Send and follow up

Sending is paced per mailbox with a 3, 7 and 21 day cadence, and the sequence stops the moment someone replies.

FAQ

Cold email template questions

Run these templates on real leads