Define your ideal customer profile, then actually go find it
An ICP is only useful if it produces a list. Dinero takes the profile you describe in one sentence, turns it into editable criteria, and hunts live companies that match — verifying the email and attaching a short research brief before a lead is saved.
- Plain language
- no filter builder
- Editable criteria
- you stay in control
- Live sources
- not a stale database
- 1 credit
- per usable lead
Seven steps to a profile you can sell against
- 01Start from customers you already have
List the accounts that closed fastest, stayed longest and complained least. The pattern across those accounts is your starting ICP — not the market you wish you served.
- 02Write it as a sentence, not a spreadsheet
"Independent HVAC contractors in Texas metros with 5-40 staff and no in-house marketing." One sentence is enough to start; Dinero turns it into structured criteria you can edit.
- 03Split firmographics from signals
Firmographics describe the company: sector, headcount, region, revenue band. Signals describe the moment: hiring, new location, outdated website, recent funding. Signals decide timing.
- 04Name the buyer, not just the company
An ICP without a role is unusable for outreach. Record who signs, who blocks and who feels the pain, so the opener speaks to the right person.
- 05Write the exclusions
The fastest way to sharpen an ICP is to say who it is not: too big, wrong region, regulated, already served by an incumbent you cannot displace.
- 06Test it against a real list
Run a hunt and read the first fifty companies. If more than a handful feel wrong, the criteria are wrong — tighten them and run again. This loop is the whole exercise.
- 07Keep one profile per motion
Different segments need different messaging. Keep them as separate profiles (ICP 1, ICP 2) rather than one blurred definition that matches everyone and converts no one.
What belongs in an ICP
Fill these seven fields and you have a working profile. The example column shows one filled-in profile so the shape is clear.
Next: turn the profile into an outbound motion, compare AI prospecting tools, or read the B2B prospecting tool overview.